SUPER PROFESH

Experience // Print // Digital

Objective: Brand the annual Ferris State University Graphic Design Program Senior Portfolio Review.

Audience: Design professionals in the Midwest.

Solution: Since Ferris graphic design students graduate from a College of Business, they are often seen as uptight and professional. Our team sought to refute that stereotype by focusing on the radical creativity and unique individuals present in our senior class. We did this by contrasting black and white photographs of our classmates in professional attire with vibrant, playful illustrated overlays.

Visit a live prototype of the event site >